Above: Personalised label invitations gave extra impact to the launch of our digital label printing service. In 2012 Coca-Cola ran a promotion in New Zealand featuring personalised labels on its Coke cans and bottles. The ‘Share a Coke’ campaign had led to a 7% increase in sales of the fizzy stuff in Australia and, when it launched here, Kiwis … Continue reading Want to boost sales? It’s time to get personal with your printing…